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Derrick Lin


Design: Parámetro Studio
Project Type: Produced, Commercial Work
Client: Delamar
Location: Monterrey, México
Packaging Contents: Seafood
Packaging Substrate / Materials: Cardboard
Printing Process: Screen printing

Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time

What’s Unique?
We created an attractive and unexpensive package that adjust to our clients budget. We successfully achieved a functional, and cheap package without compromising the design.