Design: Tangent Graphic
Manufacturer: Signet
Pack shots: Paul Hampton
Project Type: Produced, Commercial Work
Client: Eden Mill
Location: UK
Packaging Contents: Whisky
Packaging Substrate / Materials: Plastic, Faux Wax Seal, glass bottle, wooden box
This pack is a historic bottling crafted to mark the occasion of the release of the first single malt whisky from the Eden Mill Distillery. It is a special marriage of spirit matured in American and French Virgin Oak quarter casks and an ex Pedro Ximinex sherry hogshead since 2014. The bespoke bottles were specially designed in Italy and blown in Croatia. The oak boxes were handcrafted and engraved in Scotland.
Eden Mill came to Signet knowing our capabilities and also the passion of our creative team, working collaboratively with both Eden Mill and the design agency Tangent Graphic we produced a luxury faux wax seal giving this pack the luxury look it deserves. It was a pleasure to work with the brilliant design team at Tangent and we are looking forward to doing more together in the future.
It was a huge success and after launching the first single malt in St Andrews for 160 years, Eden Mill’s bottle No1 sold at auction for £7,100 – a new world record for the first release from a distillery. No doubt this due to a number of reasons, the quality of the whisky, the excellent brand, the brilliant design and of course the luxury packaging. Congratulations to the team at Eden Mill and Tangent, we look forward to more work in the future!
What’s Unique?
The Faux wax seal adds a unique touch of originality and gives the consumer that craft feel – giving the Whisky the luxury look it deserves!