Posted on

Derrick Lin


Design: Opus B Brand Design
Designers: Aleksandra Wiśniewska, Piotr Wiśniewski
Project Type: Concept
Location: Krakow, Poland
Packaging Contents: Beverage
Packaging Substrate / Materials: Porcelain
Printing Process: Screen printing

Winter is a time when our curiosity and openness to the world around us becomes stifled. When it is freezing cold outside, most of us close ourselves at home and wait for the spring. Social meetings, picnics or long walks are put aside.

Denmark has 173 days of cold and darkness each year. Yet Danish people belong to one of the happiest nations in the world. They know perfectly well how to celebrate every day of their life. It is the little things, like meeting friends, that provide constantly joy and cheerfulness.

Hoo-ga has been inspired by Hygge, the Scandinavian philosophy of happiness. The brand name also sounds like a joyful toast. It is a mulled wine with spicy and fruity flavours that has to be just heated up in the microwave. Hoo-ga allows us to take advantage of the winter weather, as it tastes best outside and in the company of friends and family. It provides us with the feeling of attachment to the moment and to each other.

What’s Unique?
Hoo-ga is an alternative to mulled grape wine. Itis opposed to winter apathy and stimulates us to discover new flavours. In its winter varieties, you can try the warming plum, spiced cherry or aromatic gooseberry. All you need to do is heat it up in the microwave, add your favourite spices and enjoy the taste of winter. After all Hoo-ga tastes best outside.