KitKat World Cup Packaging

Posted on

Derrick Lin


Agency: Bubblegum advertising
Designer: Assem Mostafa
Project Type: Produced, Commercial Work
Client: KitKat
Location: Cairo, Egypt
Packaging Contents: KitKat
Packaging Substrate / Materials: Flexible

Since Egypt has been qualified to the World Cup 2018 in Russia after being absent​ for 28 years, KitKat Egypt decided to launch a new limited edition pack celebrating this unusual ocassion.

The design is cheerful and full of energy to reflect the world cup spirit using some illustrated football elements, Russian icons and the Egyptian flag to reflect this memorable event.