Design: Beaver Creative Agency
Art Director: Tigran Hovhannisyan
Illustrator: Ingu Ayvazyan
Photographer: Rita Mkrtchyan
Packaging Designer: Tigran Hovhannisyan
Project Type: Concept
Client: “Ecovek” LLC
Location: Yerevan, Armenia
Packaging Contents: Jam, Syrup of pinecones
Packaging Substrate / Materials: Glass jar
Printing Process: Offset printing
“Natleg” (“Ecovek” LLC) has a mission of delivering a piece of prosperous nature to its consumers with every jar produced.
We were kindly asked to build a concept that would work as a starting point for the development of the brand from corporate identity to product packaging and so on.
We were commissioned to create such a design that not only would attract the consumers, but would also outline the product’s purely natural being. Our main aim was to express the calmness and inner peace we encounter in a forest. To reach this we’ve mainly stuck to pale and calm colours to help the illustrations on the packaging highlight the forest mood.
We’ve successfully developed a design that speaks the best with our partner’s ideology. The packaging features hand-drawn illustrations of pinecones, while the logo itself outlines the dense forests of Armenian highlands. In addition, photography and the story create a special atmosphere like you are having breakfast in the bosom of nature.
The creation process started with the notion: “Less is more.” Our design is unique, because all the illustrations on the packaging are custom made. Not a single detail is taken from the Internet. We consider these elements to be the most unique and important ones in our project’s minimalistic design.