Design: Capio Interactive
Sr. Art Director: Sudhi Balan
Project Type: Produced, Commercial Work
Location: East Africa
Packaging Contents: Snacks
Packaging Substrate / Materials: Silver Foil
SAYONA is one of the leading brand, which was bringing 8 different snacks in different flavors into the African market. The main requirement was the package should be colorful and get the attention of all age groups. It was needed to be attractive enough to match the snacks category too. First one was PUFFITO, the corn strips in different flavours. We designed a cute and attractive package with a special illustrated character who have a shape matching the strips.
Cuteness of the illustrated character on the package matching the product, the color combination used on the package and the silver foil printing used are the uniqueness of the package.