Designer and Illustrator: Eddie Goldfine
Project Type: Produced, Commercial Work
Client: Dr. Gav
Location: Israel
Packaging Contents: Mattress
Packaging Substrate / Materials: Corrugated Cardboard
Printing Process: Flexography

The UNO foam mattress is packaged in a human-sized rectangular corrugated cardboard box. Printed continuously on all four sides, Dr. Gav’s blue and green were chosen for the products essential information, creating an amusing approach to the graphics and texts. The UNO logo is a clue to the product’s flexibility and softness lending its characteristics to the headlines, texts and illustrations. The brand language is simple, fun and amusing directed at young urbanites and students.

What’s Unique?
The entire brand concept is derived from the products unique advantages. The size of the product’s box allows for large and strong graphics, its name, logo, illustrations, and slogan, resulting in a bold and striking package.