ERBA Spice Mixes

Agency: XPRESS!ONS
Designers: Eddie Goldfine & Julia Halizov
Location: Israel
Project Type: Concept
Packaging Contents: Spices
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Inspired by color sand bottle art, this unique line of pre-mixed, hand crushed spices is the brainchild of Israeli Chef Ronen Maayan. Titled “ERBA”, (Italian for HERB), the collection is branded to be sold as a gift item, in a series of 4-8 bottle packages. Each spice-mix is named for its particular dish or cooking needs and ingredients.

What’s Unique?
The 4 sides of the hanging tag-label contain information and graphics unique to each mix including its name, ingredients, origin and usage alongside imagery, color and visuals.