Lemonade packaging concept

The student concept for the lemonades is designed to capture the playful and lighthearted spirit of the brand while subtly referencing the elegance of Art Nouveau. The packaging reflects the freshness and uniqueness of the niche flavors — rose, lavender, and black currant — through a nature-inspired design, combining unexpected, refreshing elements. The use of birds as the main visual element not only symbolizes natural purity, lightness, and freshness but also gives a nod to their frequent appearance in Art Nouveau artwork. By blending these natural motifs with a modern twist, the concept sets itself apart from the mass market, offering a more personal, artistic approach to packaging.