Shamir Salads

Posted on

Admin

Global

Designed by Eddie Goldfine, Israel.

Shamir Salads have been manufacturing and marketing chilled salads since 1974 and was the market leader for over two decades. While mega-brands appeared in the market, Shamir was able to stay a viable and relevant player due to their authentic, home-made style recipes and their wide range of products.

The new package and label design bear key visual elements conveying the brand story and promise: Black lids communicate uncompromising quality and fresh, appetite appealing food shots by photographer Hagit Goren and food stylist Bella Rudnik.