Grand Candy, an Armenian confectionary, engaged our studio to develop a premium packaging solution for their dark chocolate range, targeting European market expansion. Leveraging research into Armenian artistic traditions, we developed concepts that integrated cultural motifs from rugs and tiles to create a distinctive and visually compelling aesthetic. The final design, featuring a bold product presentation and jewel-toned color variants, provides clear differentiation across chocolate percentage offerings, facilitating consumer navigation and enhancing brand recognition in the competitive European market.
Packaging Design/ Brand Identity/ Luxury Packaging/ Sacred Fig Design



