Design: Big Fish
Words: Nell Fane
Illustration: Emily Sutton
Designers: Zeynep Basay, Elisabetta Giordana, Veronica Ulcigrai
Packaging Material : Paper
Packaging Content: Convenient Food
Location: United Kingdom
The task was to recreate packagings of UK’s one of leading lights of ready-to-cook food industry, Charlie Bigham’s. Charlie first set up his business with an inspiration of love of food and travelling. The main idea was to portray street markets from all around the world. The talented illustrator Emily Sutton was comissioned to create lovely illustrations. She drew each market scene, ingredient, animal and human character separately, by hand. Then, we put them together to make unique compositions per each recipe, reflecting its provenance. Also, the pleasure of eating and travelling were emphasized in Charlie Bigham’s new packagings. 50 illustrated scenes / packagings were designed. The result is a colourful and contemporary collection.