Design: Buenaventura Estudio
Photographer: Enric Badrinas
Project Type: Produced, Commercial Work
Location: Granada. Spain
Packaging Contents: Canned fish
Packaging Substrate / Materials: Glass jar and paper
Printing Process: Offset
Abades is a company which has more than 25 years’ experience in the hospitality and tourism sectors. They have developed an expansion strategy throughout the entire southern area of the peninsula, which has transformed them into one of the leading companies of these sectors in Andalusia.
This time they entrusted us with the image of their high quality line of fish preserves, Cortijo Abades. They are products of Spanish origin with over 40 years of experience and tradition.
Our proposal wasn’t over-elaborate, and the main focus was the products themselves, allowing for 360 degree visualisation. As they are products preserved in olive oil we used the same graphic line which had been used for their Extra virgin olive oil range. It is based on hydraulic tiles used in old Spanish farmhouses. Each top has a paper cover which is decorated with one of the 8 different tiles we designed, giving a balance to the product.
The result is a sincere balanced and elegant ensemble, which dignifies the products and the brand.