Keen Footwear Footbed Packaging

Admin

Global

Company: KEEN footwear
Senior Designer: Cole Gerst
Senior Business Unit Manager: Brian Anthony
Footbed & Packaging Development: Aileen Jiang & Jason Figone
Photography: Morgan Green-Hopkins
Project Type: Produced, Commercial Work
Location: Portland, USA
Packaging Contents: footbed
Packaging Substrate / Materials: Recycled card stock
Printing Process: Screenprint

For the launch of KEEN Footwear’s premium line of outdoor footbeds we created a series of top cloths & packaging that both represents the brand and also informs the consumer to better choose an appropriate replacement footbed. Screen printed recycled craft card stock was chosen for the box for both it’s aesthetic and environmental qualities. The visual language uses both color and a series of low, medium and high peak mountains to represent the arch support for each of the different footbeds.