O’CARE

Design: Veronika
Project Type: Produced, Commercial Work
Client: O’CARE cosmetics
Location: Moscow, Russia
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic, Glass
Printing Process: Silkscreen

Naming, logo and package design for a new cosmetic brand that specializes in alginate facial masks. O’care makes 20 types of colorful masks based on different Ingredients with young women as prime target audience. We used a classic serif font for logo and mixed it with simple, modern identity with simplified geometric icons symbolizing masks ingredients. We were going for design that can be easily discerned and understood to an everyday audience in a retail setting.