Design: Veronika Levitskaya
Location: Russia
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper

A packaging concept for a coffee brand. The goal was to create an original and fresh design that would look compelling in online stores. I created a very minimalistic identity, with certain graphic elements designed to suit the characteristics of e-commerce platforms and the online buying experience, especially by making them pop up when the product is viewed in “preview” mode. The graphic approach is based on a playful interaction between typography and other elements incorporated into design.