Design: Veronika Levitskaya
Location: Russia
Project Type: Concept
Packaging Contents: Ear hooks
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

This is a concept for package design for AirPods ear hooks. My idea was to highlight the product among the category and make it look attractive for the target audience, both as a concept and on the shelf in store. The logotype builds on the hooks form and looks like quotation marks.

The idea creates a conceptual link between the product and the activity of speaking, suggests informal connection between the brand and the customer, and emphasizes the playful character of the “Earbuddyz” brand.