Likato Skincare

Packaging Line Design Concept for LIKATO brand.

The core objective was to develop a unified, flexible, and scalable visual system that could seamlessly extend across multiple product lines. At the same time, it was essential to preserve the LIKATO brand DNA and integrate the existing logo, while refreshing the visual language to feel more modern, fresh, and relevant.

The concept is built around an emotional and friendly tone. Playful, distinctive typography gives each line its own character, while a clear structure based on bold accents and generous negative space creates rhythm, clarity, and strong shelf impact.

The result is a cohesive visual system that scales effortlessly, stands out on the shelf, and strengthens brand recognition.