Tea Fresco

Design: Alma
Creative Director: Juan Alvarado
Art Director: Patricio Arevalo
Project Type: Produced, Commercial Work
Client: Tes del Ecuador
Location: Quito, Ecuador
Packaging Contents: Tea, Ice Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

A cold infusion based on Hibiscus Flower or “Flor de Jamaica”; a plant that grows in several South American countries and is very popular around the world due to its medicinal properties. FRESCO, is a cold infusion by Sangay, that invites you to live the flavors, the freshness and exuberance of the Ecuadorian tropics. This design faced the interesting challenge of changing consumers minds towards the consumption of cold infusions; something not common at all in the country. The ilustrations for this design are an inspiration of Ecuador’s jungle-like forests and tropics, that is why the design gives the consumer a fresh and exotic feeling.