Design: Katy Sushanskaya
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Craft chocolate
Packaging Substrate / Materials: Paper

Packaging design for ‘Well Bean’ craft chocolate.

A compound name is consonant with ‘well-being’ which givesthe product a positive attitude.

The chocolate belongs to a healthy food segment, because it is produced using honey instead of sugar. Bright floral ornament emphasizes the wild nature of the ingredients.

The color scheme was chosen taking the taste range into account. Each taste is encoded with its own color, which makes it easy to distinguish them.