Design: Offshoot Design Ltd
Project Type: Produced, Commercial Work
Client: Ella Drinks
Location: Glasgow, Scotland
Packaging Contents: Premium Fruit juices
Packaging Substrate / Materials: Glass Bottles/ PET bottles
Printing Process: Digital printing

Offshoot Design worked with Ella Drinks on a complete rebrand. Based in Brechin, Scotland, Ella Drinks have been producing premium fresh fruit drinks for over 20 years. The fruit they use is all grown and harvested locally and their recipes produced to artisan quality.

We re-designed the Ella Drinks identity and its sub-brands: Angus Apples, Berried and Bouvrage. This branding was then rolled out onto packaging. Collaborating with local illustrator, Marcella Wylie we coupled playful, loose fruit illustrations with clean monochrome typography. We wanted to enhance the premium, adult quality of the brand, yet still honour its honest approach and heritage.

What’s Unique?
We juxtaposed the loose, colourful illustrations with simple graphics for a unique identity. The sub-brands had different markets so we had to create an identity that fitted a younger market for the Berried brand yet that also worked for the Bouvrage and Angus Apples sub-brands that attracted a slightly older market.