Derrick Lin


Design: Ahra Song
Project Type: Produced, Commercial Work
Client: Egnis Inc.
Location: Seoul, Korea
Packaging Contents: Protein bar, Energy bar
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Gravia printing, Offset printing

Labnosh is a food technology brand that propose the new alternative way for the development of food culture. They use bold and unique communication looks so they can deliver the impression that they are creating and leading a new market.

Using an unique layout by using pictures and typography, an unique design approach which is rarely used in the food package. Images that in the package means the situation of consuming the product and the personas. The three colors representing each taste. The combination of black-and-white photographs and colors expresses the vintage style, bur the overall layout is modern. So It has an attractive appearance.