Primera Cosecha

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Design: ASTOR Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: Bodega Septima – Codorníu Raventós
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Offset

First edition of an unique wine
The first crops happen only once in a lifetime and you never certainty know how they are going to be. This is the case of an exceptional circumstance where all the factors are aligned to give an exceptional quality product.

In Astor we look to materialize that sensation and give this wine an handcraft imprint (from its typographical combinations to the chromatic use), which represents the conjugation of the effort in all the process factors involved.
This is a label that explains, that count, that reports what refers to this first particular and great harvest.