Sacara Body Lotion Shimmer

Design: GADI ADAR THINKDESIGN
Package designer: Rachel Shares-gross
Project Type: Produced, Commercial Work
Client: SACARA
Location: Rehivot, Israel
Packaging Contents: Body lotion
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing on metal sticker

The client’s instruction was to create a series of products with a strong and innovative presence that conveys the sense of bronze in the color that the product creates. The product entered competition with parallel products on the shelves and required the designers to look for differentiation not only in color but also in graphics.

The cost of the product required the production of a convincing effect while maintaining a low cost to the customer and therefore the graphics were printed on metal material that created prominence on the shelf. And a clear advantage in preference