Design: Pavel Marchankau
Project Type: Concept
Location: Minsk, Belarus
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
The brand name was chosen for Belgian beer. The meaning of the word reflects the idea behind this brand:
- A constant enrichment of product line bringing newly designed beer brands.
- The logo is shaped around the letter Q which sounds consonant to the brand name.
- The taste of beer defines the colors used in its design.
- Starting from the letter Q, a line goes through the beer can which links a number of colors each symbolizing some taste, just like a threaded needle.
- It designates a queue line.
Queue. Who is next?