The Queue Beer

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Design: Pavel Marchankau
Project Type: Concept
Location: Minsk, Belarus
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

The brand name was chosen for Belgian beer. The meaning of the word reflects the idea behind this brand:

  • A constant enrichment of product line bringing newly designed beer brands.
  • The logo is shaped around the letter Q which sounds consonant to the brand name.
  • The taste of beer defines the colors used in its design.
  • Starting from the letter Q, a line goes through the beer can which links a number of colors each symbolizing some taste, just like a threaded needle.
  • It designates a queue line.

Queue. Who is next?