Design: Estudio De Vit
Project Type: Produced, Commercial Work
Client: Estancia La Rufina
Location: Buenos Aires, Argentina
Packaging Contents: Caramel milk
Packaging Substrate / Materials: Glass jar, self-adhesive label
Printing Process: Flexography with gloss sectorized lacquer
Estancia La Rufina, in the pursuit of the passion for artisanal milk caramel, needed to convey the love with which they chose each ingredient and meticulously elaborated the pastry master for this traditional recipe for milk caramel.
The challenge was to convey the same love of the pastry chef, with an illustration where harmonious strokes are perceived, a perfectly balanced typeface with the rest of the elements and the black color accompanying with character a product of high added value.
It is perceived to the touch a relief in the logo and sectorizados of brilliant lacquer.