We were asked to develop a name and package design for a special wine to commemorate Chateau Ste. Michelle’s 50th anniversary. The name, Impetus, honors both the history of Washington’s founding winery, and its forward-looking commitment to creating exceptional wines. We illustrated the concept of time moving forward with a pendulum on a cast metal medallion set in a timelessly elegant label. A neck tag highlights the momentous occasion of the 50th anniversary release.