Creative Director: Dmitriy Ivanchenko
Project Type: Produced, Commercial Work
The primary goal of the project is to create modern simple package design for upmarket Russian cognac available only in producer’s store chain. The solution is unusual for cognac segment – label, made out of three parts, minimalistic and informative. Upper part names trade mark, middle informs about the age and category of the Good and the last part describes organoleptic characteristics. Cognac color pallet and gold stamping perfectly accomplish the image.