Design: A3 Resizing Ideas
Creative Director: Dimitris Alexiou
Art Director: Hara Vidopoulou
Photography: Marios Theologis
Project Type: Produced, Commercial Work
Client: Origanum Cosmetics
Location: Greece
Packaging Contents: Face Serum, Face Cream, Body Oil, Body Cream
Packaging Substrate / Materials: Glass bottle, Vase, Cardboard box

Key concept: Oregano, the main ingredient in the Origanum range of products.

Creative Rational: Anthemion is a classical decorative theme found in ancient Greek pots, decorative friezes in monuments, objects etc.

Our main idea was to transform the leaves of the oregano plant in the form of “Anthemion”, in order to connect its well known in ancient times therapeutic and cosmetic characteristics with the brand logo. Respectively, we used clear and minimal packaging and black color for the background, which is harmonically connected with the art and culture in ancient times.