Design: Anastasia Dunaeva
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Plastic Jar
Printing Process: Digital Printing
Fruit sorbet is a useful and tasty dessert, prepared on the basis of Italian fruit juice or puree, sweetened with sugar, honey or syrup. After mixing the products, the sorbet is frozen as an ice cream with constant stirring.
Sorbetto is an Italian homemade startup who running the new product. They enter the market with the following unique tastes: Vanilla Pudding, Tropical Mango and Forest Raspberry. All fruits were carefully transported from nearest farm, tropical ingredients were delivered by close Sorbetto family from Philippines. They don’t have chemical additives, so each jar of sorbet could be stored for no more than six days. Sorbetto truly cares about nature, organic food and health, because of it sorbet can be used for food even for small children.
The main idea of branding and packaging was to represent retro style and vintage look through design. The recipe of sorbet was passed from generation to generation in a small Italian family. Therefore, we wanted to show a tribute to traditions through stylistics. Therefore, the basis for the design was taken by motives of Art Deco, added simplified graphics, geometrical lines and bright with a touch of retro colors.