Derrick Lin


Design: Anastasia Dunaeva
Location: Russia
Project Type: Produced
Client: The Perfect Stack
Product Launch Location: Global
Packaging Contents: Jewelry box
Packaging Substrate / Materials: Cardboard
Printing Process: Embossed printing

The Perfect Stack is a jewelry e-commerce brand that sells high-quality diamond rings, bracelets, and necklaces. The main goal to achieve was to create an elevated brand experience and translate meaningful and personal brand story through powerful brand identity.

The Challenge:
The Perfect Stack wanted to put the accent on a variety of rings and bracelets combinations you can create in their store. Each product has its own story: one ring is for “The Day I Said Yes”, another one is for “The Day I Said I Do”, or “Christmas Gift For Myself”. Each product can say different things and always will be a special one for every person. It keeps warm memories, it makes you stronger, it is your stack. Your Perfect Stack.

What’s Unique?
Creative direction focused on infinite combinations you can create with a big variety of Perfect Stack’s products. It ended up in a minimalistic, jewelry-oriented geometrical brand pattern, strong sans serif logo with an elegant touch on it & main pale blue brand color. Each piece together creates a sophisticated feeling of the brand and translates a variety of perfect collections you may own.

Logo system consists of primary logotype and submark. Submark translates the associations of products that the brand sells. Letter “C” from the main logotype represents ring, earing, and bracelets and create a chain of jewelry. Brand submark works as an additional graphic element and can be used on a variety of products. Brand color palette translates gentle elegance through heaven-inspired blue hue.

Design direction is based on the harmonic glow. This brand look begins from the natural photography to the elegant typography that used to put the emphasis on experience and expertise. The main goal is to develop a consistent look that shows the combination of stories, beauty, and warm memories. The main feeling which customers should get – to be heard and special.

Inside each jewelry individual packaging customers can find a catchy brand phrase that is unique to each person. Brand phrases celebrate the moment and put attention to every customer. Individualized approach and attention to each detail showcased in the whole identity look and feel. As a result, create a strong connection between the customer and the brand.