Cerveceria Ágora

Posted on

Derrick Lin


Agency: Youpanqui BBDO
Art Director: César Góngora Piñas
Copywriter: Duilio Molinari Rospigliosi
Production: Jessica Saavedra
Photography: Leonel Ortiz
Illustration: Miguel Ramos
Project Type: Produced, Commercial Work
Client: Cerveceria Ágora
Location: Lima, Peru
Packaging Contents: Beers
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Beer, Greek mythology and creativity are 3 things that we like, thanks to the fate in a meeting we met Ederth and Carlos, some young people who wanted to change the image of their brand of beers, the name? Agora, the problem? The labels of their drinks did not reflect the body, aroma and flavor that their content possessed. It was time to act.

What’s Unique?
We created a differential image based on the characters that Cerveza Ágora was already marketing, in this case: Ares with the flavor Ares Savage IPA and Apolo with the Apolo Ruby Red variety.