Descendiente Atrevido

Design: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Descendiente Wines
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Embossing, silkscreen volumetric varnish

ATREVIDO means ‘daring’. This label represents the rebel and fearless spirit of the malbec wine. We imagined the concept of the ‘black sheep’ who stands alone, but bursting in life and dreams. The result is a minimalistic label full of color.

What’s Unique?
The colorful sheep on the front label makes it stand out and invites the consumer to look up more about its significance.