Agency: Estudio Iuvaro
Illustrator: Franco Luna
Project Type: Produced, Commercial Work
Client: Concha y Toro
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping, silkscreen volumetric varnish, embossing
RESERVADO is one of the most consumed wines of CONCHA y TORO in México. The winery wanted to celebrate their clients by creating a special packaging. The process for the design involved lots of investigation of the mexican traditions and culture. We worked with the illustrator Franco Luna to help us shape our ideas.
This design is inspired by the Tenango embroidery. We combined it with foil stamping to make the label stand out with color, also helping differentiate the varietals.