RESERVADO Celebra México 2018

ESTUDIO IUVARO

Agency: Estudio Iuvaro
Illustrator: Franco Luna
Project Type: Produced, Commercial Work
Client: Concha y Toro
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping, silkscreen volumetric varnish, embossing

RESERVADO is one of the most consumed wines of CONCHA y TORO in México. The winery wanted to celebrate their clients by creating a special packaging. The process for the design involved lots of investigation of the mexican traditions and culture. We worked with the illustrator Franco Luna to help us shape our ideas.

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What’s Unique?
This design is inspired by the Tenango embroidery. We combined it with foil stamping to make the label stand out with color, also helping differentiate the varietals.