Design: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Descendiente Wines
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Debossing, foil stamping, embossing
“Intratable” means “unmanageable” in Spanish. The spirit of this wine is the one of a demanding, inflexible and passionate person, he is the guardian of the family traditions. We communicate his personality through a detailed illustration of a man in his vintage elegant chair, petting his dog, wearing colorful eccentric socks.
The paper used on this label is the Cotone Bianco of Arconvert, which let us use a debossing texture for the background and embossed details for the chair.