Descendiente Intratable

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Design: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Descendiente Wines
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Debossing, foil stamping, embossing

“Intratable” means “unmanageable” in Spanish. The spirit of this wine is the one of a demanding, inflexible and passionate person, he is the guardian of the family traditions. We communicate his personality through a detailed illustration of a man in his vintage elegant chair, petting his dog, wearing colorful eccentric socks.

What’s Unique?
The paper used on this label is the Cotone Bianco of Arconvert, which let us use a debossing texture for the background and embossed details for the chair.