Agency: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Bodega Raíces de Almahue
Location: Colchagua Valley, Chile
Packaging Content: Wine
Raíces 1945 is a project for Bodega Raíces de Almahue, from Chile. The concept involving this label design was to capture the artistic essence of the wine making process in an abstract way. So we made this “root looking stain” with drops and drips of ink and golden foil. We tried to give it a “Pollock-ish” feel.
The printing techniques: foil stamping, embossing, all simulating the drips and drops of this abstract root.