Alexandr & Co. – Chrysalis Silk Treasures

Agency: Never-Never
Design Director: Woody Chau
Art Director: Can Chan
Graphic Designer: Cathy Cheng
Project Type: Produced, Commercial Work
Client: Alexandr&Co.
Location: Japan
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Paper, Glass
Printing Process: Foil Stamping, Embossing, Off-Set Printing

Alexandr & Co. introduces a luxury line of sericin based skincare products — Chrysalis Silk Treasures, which are imported from Europe and made in Japan. The Chrysalis series includes serum, moisturizer, toner, cleanser and eye cream. Throughout the packaging design, a mystery and elegant tone of voice expressing the perfect moment of using Chrysalis Silk Treasures products.

What’s Unique?
To magnify the concept of Chrysalis Silk Treasures, we selected special textured paper for outer packing with a cocoon appeared in a subtle way, highlighting protective nature of Chrysalis. The process of unpacking the package is like a metamorphosis, Chrysalis to butterfly, the silk-like blossom graphic on inner box showing a newborn beauty.