BALHÉ – Dual IPA

Design: Zsolt Kolcsár, Roland Molnár, Ádám Matyikánics
Project Type: Concept
Location: Eger, Hungary
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

BALHÉ (means AGGRO) is a craft beer brand, designed to fire up the fighting spirit within professional wrestlers and their fans. The concept is based on the conflict between the two main character ‘Fake Pain’ and ‘Harsh Bruise’. The visual style and the playful interaction between two side-by-side bottles makes the design pretty smashing.

The project has been made under 6 hours on the Beer Design Challenge organized by Dekoratio Branding and Design Studio