Danissimo Milkshakes

Design: AVC (Agency of Visual Communications)
Project Type: Produced, Commercial Work
Client: Danone
Location: Minsk, Belarus
Packaging Contents: Milkshakes
Packaging Substrate / Materials: Paper

The Danissimo milkshake line appeared on the Belarusian market in May 2017 and took a leading position in its segment two month later. Despite the success, the company decided to refresh the packaging design in order
to emphasize the refined nature of the treat. There was also a need to enhance the taste differentiation within the line.

Changing the food zone style, we have brought the taste on stage. A large laconic illustration and gradient reminiscent of the stage light focus on the outstanding taste of the product – it is soloing and seducing. The background has received volume and has become an additional element of the adjustment – noble appetizing shades were selected for each type of cocktail.

Trendy and expressive design makes the product noticeable on the shelf, helping the brand to remain relevance and attract new customers.