Duru Pratik – canned legumes

Agency: Genna İstanbul
Design: Kayhan Başpınar
Project Type: Produced, Commercial Work
Client: Duru Bulgur
Location: İstanbul, Turkey
Packaging Contents: Canned
Packaging Substrate / Materials: Plastic / Pouch

Certain things become much more valuable in modern city life. In this sense, time is one of the most significant concepts. When a busy work schedule combines with a two-hour period lost in traffic every day, there is not much time left for the working people to spend on their social life.

Duru Pratik stands out as a savior for the people who care about both their time and health and taste while working in a demanding work schedule. For this reason, we named the brand as PRATİK, which means “Practical” in English. We used black as the dominant color and the caption on the can is slightly gilt so that it can be a premium product and can stand out amongst the other products on the supermarket shelves. Legumes illustrations were depicted to explain that the product has been boiled and is ready for consumption.