Agency: Savvy Agency
Designer: Francisco Malvar
Project Type: Produced, Commercial Work
Location: Lisbon, Portugal
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing and Screen printing
Mú is a traditional Italian ice cream shop located in Lisbon. They offer a wide range of ice cream flavours, made with fresh fruit. Mú represents a place where you can have a fun, while enjoying a high quality ice cream.
Our brand proposal is inspired by the ice cream texture and the Italian way to make it. The visuals consist of simple shapes, giving it a playful and traditional touch. The pureness and diversity of the products are reflected by the simple colors.
Our branding offers a fun, honest and yet dynamic layout that evokes a functional and natural brand.
This is project is unique on the graphic approach to the Ice Cream sector, getting a perfect balance between fun and quality.