Agency: Léon Design Agency
Creative Director: Pierre Jacquet
Project Type: Produced, Commercial Work
Client: NEO Fine Foods
Location: Bali, Indonesia
Packaging Contents: Pulse, pie, honey, jam, sausage, herbs, tea, bakery, sauce, feta, cheese, yogurt
Packaging Substrate / Materials: Paper, cardboard, glass
We rarely know where the foods we consume come from and who produce them. NEO Fine Foods has a passion in sourcing the best quality fine foods from all over Greece and to introduce the people behind the products. Each product is made by a family from different region in Greece.
When Léon was commissioned to create a full branding for NEO, we envisioned a visual identity that could tell compelling stories of the Greek fine foods, that can easily introduce NEO’s essence to the customers. This is the basic idea we used on the art direction, the brand kit, and the website we built from scratch. For example, we designed a packaging with the producers’ family name and their Greek origin. This makes customers feel a sense of discovery in enjoying the Greek authentic taste.