Never Never: 3rd Year Anniversary Beer

Design: Never-Never
Design Director: Woody Chau
Art Director: Can Chan
Project Type: Produced, Commercial Work
Client: Never-Never
Location: Hong Kong
Packaging Contents: Beer
Packaging Substrate / Materials: Wood, Paper, Glass bottle
Printing Process: Laser Engraving, Off-set Printing, Foil Stamping

The name, Never-Never, has a positive meaning – nothing is impossible. The name is based on our belief: creativity is rooted in courage. We believe the courage to try and not to maintain the status quo are key components to form creativity. Never-Never reminds all of us to be courageous to face every challenge in our life. We create this beer to express our sincere gratitude to our friends and clients for giving us invaluable opportunities over the past three years.