Agency: Barceló Estudio
Graphic and creative designers: Xisco Barceló, Estel Alcaraz
Project Type: Produced, Commercial Work
Location: Palma de Mallorca, Spain
Packaging Contents: Cleaning products
Packaging Substrate / Materials: Plastic bottles
Bioreshop is a group of labels made for cleaning products which can be refilled thanks to their reusable container. It’s a project about sustainability, reducing plastic waste and raising awareness amongst consumers.
The main goal was to create a dynamic and groundbreaking graphic concept with playful aesthetics that engaged with users. The b-shaped geometrical logotype works as a container. This shape comes in several patterns for each different product. There is a parallelism between the outside and the inside, and also between container and product. Patterns and how to identify them: home products go with a geometrical pattern that varies through lively colours. Body products are identified by monochromatic geometrical patterns. And lastly, industrial products are represented with colour blocks and no pattern.
All the product range is coherent and creates a visual harmony while projecting an engaging and updated view on sustainability.
Concept idea. There is a parallelism between the outside and the inside, and also between container and product and patterns and how to identify them.