Design: Alexey Malina Studio
Project Type: Produced, Commercial Work
Client: Maria Didurenko
Location: Moscow, Russia
Packaging Contents: Jams, Confitures
Packaging Substrate / Materials: Glass

Varenievar is original jams, preserves and flavored teas. It is the affection of two wonderful people for what they do and for the everything new. This is a combination of unusual ideas, recipes and tastes. “The personal approach” became the basis in Varenievar branding.

The logo, which seems to be written by hand, gives the impression of personal communication, and the process of creating atmosphere and magic of authentic tea ceremony is reflected in the signature pattern of the brand.