Luzia Craft Beer



Agency: ThinkBold!
Designer: Hugo Marques
Project Type: Produced, Commercial Work
Client: Luzia
Location: Aveiro, Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Digital print

Luzia craft beer has its origins in Bairrada, Portugal.

This label celebrates the Lady “Luzia” represented in a portrait standing in the middle of hops and barley, the ingredients used in the beer.

The design was handmade to evoke that craft feel. The colour palette has earthy tones to make the overall mood traditional and artisan, a simple but elegant design, rich in details and complemented by the texture of the paper, showing, therefore, authenticity and aesthetic.

What’s Unique?
The handmade illustration combined with the paper texture make this design feel genuine and crafted.