Derrick Lin


Project Type: Produced, Commercial Work
Client: Vallillo
Location: Italy
Packaging Contents: Oil, Pasta
Packaging Substrate / Materials: Glass, paper

This company has been operating for years in the Apulian Daunia with its own land and 100% Pugliese wheat as well as oil. The new generation wants to carry on the family business with the contribution of new skills gained through the study of marketing, in particular this brand that represents a start-up starts from the production of two typical basic products: pasta and oil.

The system pack wants to tell with the graphics adopted, the authenticity and the supply chain of the agricultural world behind the Vallillo products. The simplification of the graphic sign and of the typical icons of agriculture and of the territory, as well as the use of the colors that refer to the tricolor, want to give back to an informed consumer the excellence of the Vallillo products.