Agency: Turnè Adv
CEO: Francesco de Concilio
Project Type: Produced, Commercial Work
Client: Almares – Gargiulo & Maiello S.p.A.
Location: Naples, Italy
Packaging Contents: Beauty products
Packaging Substrate / Materials: Plastic, Aluminium, Paper
Printing Process: Offset
Almarés packaging and lettering take up “primitive geometric” shapes, like the triangle and the square, which in turn have a strong appeal to the concepts of rigor, rationality and femininity. Already in the Paleolithic period the Triangle is the symbol of femininity, used to represent the Goddess Giver of Life and its creative function (motherhood, primordiality).
The triangle is used primarily in the logo in fact the letter A has a central position with respect to the Almarés lettering, giving balance and centrality to the logo and reinforcing the concept of rationality that we wanted to give to the whole project Chromatic alternations. The cuboidal packaging and the color will be very effective in recreating, on the shelves, a stain of color and a chromatic geometry. Black will be the basic element that will be contrasted by a palette of highly sought-after pastel colors, with a strong persuasive and persuasive connotation.