Project Type: Produced, Commercial Work
Location: Czech republic
Packaging Contents: Alcohol beverage, distillate
Packaging Substrate / Materials: Glass, paper
Printing Process: Offset
Beer distillate is an untypical kind of alcohol beverage. It is manufactured by slow distillation process of a lager beer, what enriches the beverage with a specific flavor of beer foam and a taste of sweet malt. About 16 liters of a good quality beer is needed to produce one liter of beer distillate. When “L’OR special drinks” had started to manufacture this kind of alcohol beverage new label design was needed for the whole line of new products: pure beer distillate, sweet light beer liqueur and bitter dark beer liqueur.
The product consists of organic and natural ingredients. The main route was to focus on this fact and to depict the purity of the beverage at the label. So, clean, simple and light label with an accent on a herbal base of the product was created. Watercolor illustration technique was chosen to underline the cleanness and naturalness of ingredients. Combination of a lively illustration with texts, strictly aligned to the grid, is complemented by a massive but elegant main title. Edge of the label is also decorated by the dotted cut to add a bit rustic, “homemade” touch.