Derrick Lin


Design: Undesign
Project Type: Produced, Commercial Work
Client: Birrificio Pian della Mussa
Location: Turin, Italy
Packaging Contents: Organic beer
Packaging Substrate / Materials: Glass & paper
Printing Process: Offset printing & foil stamping

Pian della Mussa Brewery is a zero impact company located among the mountains of Piedmont, Italy. Its new organic beer Brigà has been thought for everyone who wants to drink well in a sustainable and conscious way.
Brigà’s brand identity draws inspiration from a past made of brave climbers, expert mountain guides, bandits seeking for fortune.

What’s Unique?
The focus of the whole communication campaign is a historical picture from the late 1800s. Different men and stories meet at high altitude to face the mountains. With Brigà, the tradition of the past winks at the future: the adventure goes on.